New ad settings in YouTube Studio to boost creators’ earnings for pre-roll, post-roll, skippable, and non-skippable ads on new long-form videos.
New YouTube Ad Settings Starting in November, YouTube is streamlining ad controls for pre-roll, post-roll, skippable, and non-skippable ads on new long-form videos. When creators enable ads, viewers might see any of these formats. YouTube will use various factors to optimize revenue and the viewing experience, like ad exposure time and interruptions.
This change affects new uploads only. Existing videos keep their ad choices unless monetization settings change. Creators retain control over mid-roll ads.
Why this change? YouTube recommends these ad types for better earnings. In tests, non-skippable ads increased revenue by over 5%, pre-roll ads by over 15%, with minor watch time changes.
What’s more? YouTube is giving creators more mid-roll ad control for live streams and long videos to boost earnings.
Google is making YouTube ad controls simpler to help creators earn more:
1. Simplified Ad Settings: Starting in November, Google is streamlining ad controls for pre-roll, post-roll, skippable, and non-skippable ads on new long-form videos. When creators enable ads, viewers might see any of these formats. Google will use various factors to optimize revenue and the viewing experience, like ad exposure time and interruptions.
2. No Impact on Existing Videos: This change only affects new uploads. Existing videos will keep their current ad settings unless creators edit their monetization preferences. Creators still have full control over mid-roll ad placements.
3. Why the Change? Google recommends these ad formats for better earnings. In recent tests, non-skippable ads increased revenue by over 5%, and pre-roll ads boosted it by over 15%, with only minor impacts on watch time.
4. More Mid-Roll Control: For live streams and long videos, Google is giving creators more control over mid-roll ads. Soon, they can choose to have Google optimize or manually select mid-roll ads at specific intervals during live streams. Creators will see a countdown and can even delay or insert ads manually.
5. Optimizing Mid-Roll Ad Breaks: For long videos, Google is introducing an option for creators to let its systems consider both YouTube’s recommendations and their manual ad breaks. This allows for better ad timing selection, benefiting both creators and viewers.
These changes by Google aim to simplify the ad experience and boost earnings for creators.